Glaeser Law

Project background:

Gläser Law, a renowned law firm in Vienna, is known for its high-quality legal services. The firm was faced with the challenge of developing marketing materials that reflected both the elegance and prestige of the firm and its regional ties.

Initial situation:

To further strengthen their brand identity and increase their visibility, Gläser Law required a range of marketing materials, including flyers, Christmas cards, invitations to traditional events and articles for trade magazines.

Project objective:

Goldenwing took on the task of designing a range of materials that reflect Gläser Law’s elegance and high-quality services while emphasizing the firm’s cultural significance and regional roots.

Measures implemented:

  • Development of design concepts: In close cooperation with Gläser Law, design concepts were developed that integrate cultural symbols of Vienna such as the Vienna Opera, the Hofburg and St. Stephen’s Cathedral. These elements symbolize both the firm’s regional roots and its cultural significance.
  • Creation of high-quality marketing materials: The following materials were designed in line with the firm’s corporate identity and elegant appearance:
  • Flyers and Christmas cards: Produced using luxurious printing techniques and high-quality paper, these materials reflect the quality and premium service of the law firm.
  • Invitations to the punch stand: These invitations convey exclusivity and tradition, making the annual event a highlight for clients.
  • Roll-ups and advertising articles for trade magazines: Designed for events, the roll-ups represent the firm, while the articles in trade magazines demonstrate Gläser Law’s expertise and industry leadership.


The newly designed marketing materials have contributed significantly to strengthening the image of Gläser Law as a law firm of high quality and elegance. The positive feedback from clients confirms the effectiveness of the new brand materials and has strengthened the brand presence with both existing and potential new clients.

Future outlook:

Gläser Law plans to further expand its marketing activities and establish itself as a leading address for tax law advice. Goldenwing will continue to work closely with Gläser Law to continuously refine its brand communication and consolidate its positioning as a premium provider in the market.

Words of praise

Dr. Lars Gläser

GLAESER LAW Attorney at Law Ltd.

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